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Simulated Test Marketing
Title Simulated Test Marketing : Technology for Launching Successful New Products Author info Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf Author Clancy Kevin J. Co-authors Shulman Robert S. Wolf Marianne M. Issue data New York : Lexington Books , 1994. - 306 s. Issue 1. ed. ISBN 0-02-905505-9 Document kind textbooks Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords výrobky nové * technológie nové * modelovanie * modely simulačné * výskum vedeckotechnický * počítače * marketing Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 739647
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Call number Location Sublocation Info 739647 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1