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Consumer Price Perception and Prefereces

  1. ANTTILA, Mai. Consumer Price Perception and Prefereces : A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures. 1. ed. Helsinki : School of Economics and Business Administration, 1990. 312 s. Acta Academiae Oeconomicae Helsingiensis, Nr.73.

Number of the records: 1  

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