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Cases in promotional strategy
Title Cases in promotional strategy Author info James F. Engel, W. Wayne Talarzyk Author Engel James F. Co-authors Talarzyk W. Wayne Issue data Homewood, 1984. - 282 s. Issue Rev. ed. ISBN 0-256-03100-2 Document kind textbooks Language English Country of Edition United States of America systematics 659.1 - Propagácia. Reklama Keywords reklama * propagácia * propagácia priama * propagácia skrytá * stratégia marketingová * štúdie prípadové * komunikácia masová * kampane reklamné Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 748256
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Call number Location Sublocation Info 748256 SEK Sklad knižničného fondu availaible
Number of the records: 1