Number of the records: 1
Advertising principles, problems, and cases
SYS c101087 LBL ^^^^^nam^^22^^^^^^^^450^ 005 20221123135039.6 010 $a 0-256-01925-8 100 $a 19980618a m 0sloy03 ba 101 0-
$a eng 102 $a US 200 1-
$a Advertising principles, problems, and cases $f Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia 205 $a 5. ed. 210 $a Homewood $c Richard D. Irwin, INC $d 1977 215 $a 690 s. 610 1-
$a reklama $9 eu_un_auth*h0005305 610 1-
$a propagácia $9 eu_un_auth*h0005138 610 1-
$a propagácia priama $9 eu_un_auth*h0005139 610 1-
$a propagácia skrytá $9 eu_un_auth*h0005140 610 1-
$a podpora predaja $9 eu_un_auth*h0004322 610 1-
$a marketing $9 eu_un_auth*h0003211 610 1-
$a stratégia marketingová $9 eu_un_auth*h0006034 610 1-
$a prostriedky masovokomunikačné $9 eu_un_auth*h0005161 610 1-
$a kampane reklamné $9 eu_un_auth*h0002650 610 1-
$a priemysel propagačný $9 eu_un_auth*h0004926 675 $a 659 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000350 $x Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations 700 -1
$a Dirksen $b Charles J. $3 eu_un_auth*p0035854 $4 070 701 -1
$a Kroeger $b Arthur $3 eu_un_auth*p0049813 $4 070 701 -1
$a Nicosia $b Francesco M. $3 eu_un_auth*p0049814 $4 070 801 -0
$a SK $b BA004 $c 19980618 $g AACR2
Number of the records: 1