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Mercator

  1. Title Mercator : théories et nouvelles pratiques du marketing
    Author infoJ. Lendreviev - J. Lévy - D. Lindon
    Author Lendrevie Jacques
    Co-authors Lévy Julien
    Lindon Denis
    Issue dataParis : DUNOD , 2009. - 1230 s. : diagr., fotogr., grafy, obr., sch., slovník, tab. + 1 CD-ROM
    Issue9e éd.
    ISBN978-2-10-053441-8
    NoteRegister.
    Document kindmonographs
    LanguageFrench
    Country of EditionFrance
    systematics 339.138 - Marketing
    Keywords marketing * teória a prax * stratégia marketingová * trh * segmentácia trhu * produkty * komunikácia marketingová * služby * obchod * plánovanie * kontrola podniková
    DatabaseBOOKS
    Copy count2, currently available 1, at library only 1
    Call number841670, 841671

    Call numberLocationSublocationInfo
    841670SEKVšeobecná študovňaIn-Library Use Only
    841671SEKSklad knižničného fonduavailaible

Number of the records: 1