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Marketing Communication Strategy to Develop an Audience on Instagram Social Network
Title Marketing Communication Strategy to Develop an Audience on Instagram Social Network Translation Stratégia marketingovej komunikácie zameraná na rozvoj publika na sociálnej sieti Instagram Author info Martin Kuchta, Monika Stanková Author Kuchta Martin EUBOBFKIO - Katedra informatiky obchodných firiem OBF - zrušená Co-authors Stanková Monika EUBOBFKMA - Katedra marketingu OBF Source document Megatrends and Media : Digital Universe. Pp. 595-614 online. - Trnava, Slovakia : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2019 ; Megatrends and Media International Scientific Conference. ISBN 978-80-572-0015-4. ISSN 2453-6474 Note Registrovaný: Web of Science Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Keywords siete sociálne * komunikácia marketingová * marketing elektronický * stratégia marketingová Annotation Popis 8 stratégií na zaujatie či získanie publika na Instagrame. Zhodnotenie ich kladov a záporov. Public work category Reports at home scientific conferences Registered in WOS Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E19 01017-001, kópia plného textu
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