Number of the records: 1
Marketing strategy & competitive positioning
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$a Marketing strategy & competitive positioning $f Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud 205 $a 5th ed. 210 $a Harlow $c Financial Times/Prentice Hall $d 2012 215 $a xv, 578 s. 610 1-
$9 eu_un_auth*h0006034 $a stratégia marketingová 610 1-
$9 eu_un_auth*h0003218 $a marketing manažment 610 1-
$9 eu_un_auth*h0004203 $a plánovanie strategické 610 1-
$9 eu_un_auth*h0001107 $a analýza trhu 610 1-
$9 eu_un_auth*h0007368 $a zákazníci 610 1-
$9 eu_un_auth*h0005650 $a segmentácia trhu 610 1-
$9 eu_un_auth*h0003220 $a marketing mix 610 1-
$9 eu_un_auth*0045299 $a zodpovednosť podniku spoločenská 675 $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing 700 -1
$3 eu_un_auth*p0026184 $a Hooley $b Graham J. $4 070 701 -1
$3 eu_un_auth*0054369 $a Piercy $b Nigel F. $4 070 701 -1
$3 eu_un_auth*0054370 $a Nicoulaud $b Brigitte $4 070 801 -0
$a SK $b BA004 $c 20140331 $g AACR2
Number of the records: 1