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Store choice by senior shoppers
- LESÁKOVÁ, Dagmar. Store choice by senior shoppers. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles : 3rd year of international scientific conference : Bratislava, 25.4.2013. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 62-67. VEGA 1/0612/12. 1/0612/12, VEGA, Determinanty úrovne, štruktúry a tendencií v osobnej spotrebe a spotrebiteľskom správaní seniorov v kontexte cenovej a dôchodkovej politiky v SR.
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Number of the records: 1