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The Identification of innovative research methods and techniques utilized in marketing research in digital era

  1. ŽÁK, Štefan. The Identification of innovative research methods and techniques utilized in marketing research in digital era. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2015. ISSN 1337-7493, 2015, roč. 8, č. 29, s. 139-152.
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