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Consumer Behaviour Regarding Branded and Non-Branded Goods on the Mobile Phone Market: Impact of Experience, Price and Loyalty

  1. SLABÁ, Marie. Consumer Behaviour Regarding Branded and Non-Branded Goods on the Mobile Phone Market: Impact of Experience, Price and Loyalty. In Economic annals-XXI : Research Journal. - Kiev : Institute of Society Transformation, 2019. ISSN 1728-6239, 2019, vol. 175, no. 1-2, s. 63-67.
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