LESÁKOVÁ, Dagmar. Brand equity and buying behaviour. In Global economy: challenges and perspectives : [proceedings of] 11th international conference : 26.-28. May 2010 : Nitra, The Slovak Republic. - Nitra : [Fakulta ekonomiky a manažmentu SPU v Nitre], 2010. ISBN 978-80-552-0386-7, s. 2682-2693. VEGA 1/0652/10.