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Impact of the Customers' Behaviour Changes on Marketing Mix of the Banks in Slovakia

  1. JAMBOROVÁ, Erika Mária - ŠPROCHOVÁ, Lenka. Impact of the Customers' Behaviour Changes on Marketing Mix of the Banks in Slovakia. In Asian journal of empirical research. - Pakistan : Asian economic and social society, 2015. ISSN 2224-4425, 2015, vol. 5, no. 7, pp. 77-93 [online]. VEGA 1/1057/12.
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