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How cool brands stay hot

Name: How cool brands stay hot
Availability: InStock
ISBN: 978-0-7494-7717-2

BERGH, Joeri van den - BEHRER, Mattias. How cool brands stay hot : branding to generation Y and Z. 3rd ed. London : Kogan Page, 2016. 287 s. ISBN 978-0-7494-7717-2.
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