Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. Katarína Grančičová et al. ; editorial and compilation work: Dana Hrušovská. 1st ed. Brno : Munipress, 2017. CD-ROM [106 s., 7,1 AH]. VEGA 1/0546/15. ISBN 978-80-210-8867-2.