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The Effect of Country of Origin Image on Hierarchical Process of Consumer Based Brand Equity

  1. KIM, Renee B. The Effect of Country of Origin Image on Hierarchical Process of Consumer Based Brand Equity. In Actual Problems of Economics. - Kiev : National Academy of Management, 2018. ISSN 1993-6788, 2018, no. 5-6, pp. 33-43.
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