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The Concept of Culture and its Consequences for Advertising-Strategy Effectiveness: a Comparative Cross-Cultural Analysis

  1. FEHÉROVÁ, Monika. The Concept of Culture and its Consequences for Advertising-Strategy Effectiveness: a Comparative Cross-Cultural Analysis : diplomová práca. Školiteľ: Tatiana Hrivíková. Bratislava, 2019. 83 s.

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