Number of the records: 1  

Predictive Performance of Customer Lifetime Value Models in E-commerce and the Use of Non-financial Data

  1. JAŠEK, Pavel - VRANÁ, Lenka - ŠPERKOVÁ, Lucie - SMUTNÝ, Zdenek - KOBULSKÝ, Marek. Predictive Performance of Customer Lifetime Value Models in E-commerce and the Use of Non-financial Data. In Prague Economic Papers : a Bimonthly Journal of Economic Theory and Policy. - Prague : University of Economics, 2019. ISSN 1210-0455, 2019, vol. 28, no. 6, s. 648-669.
Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.