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Application of Optimal Control Theory on Optimal Advertising Expenditure in Monopoly

  1. GRISÁKOVÁ, Nora - ŠTETKA, Peter. Application of Optimal Control Theory on Optimal Advertising Expenditure in Monopoly. In Current Problems of the Corporate Sector 2020. International Scientific Conference. Current Problems of the Corporate Sector 2020 : 17th International Scientific Conference. - Paris : Édition Diffusion Presse Sciences, 2020. ISSN 2261-2424, pp. [1-8] online. VEGA 1/0646/20.
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