Number of the records: 1
The Role of Influencers in the Consumer Decision-Making Process
- ŽÁK, Štefan - HASPROVÁ, Mária. The Role of Influencers in the Consumer Decision-Making Process. - Registrovaný: Web of Science. In Globalization and Its Socio-Economic Consequences. International Scientific Conference. Globalization and Its Socio-Economic Consequences : "Sustainability in the Global-Knowledge Economy". - Žilina : Žilinská univerzita v Žiline, 2020. ISSN 2261-2424, pp. [1-7] online. VEGA 1/0657/1
Ohlasy:
[1] MUTUTWA, Wishes Tendayi - MATSILELE, Trust. COVID-19 infections on international celebrities: self presentation and tweeting down pandemic awareness. In JCOM-JOURNAL OF SCIENCE COMMUNICATION. ISSN 1824-2049, 2020, vol. 19, no. 5., Registrované v: WOS
Number of the records: 1