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Economic Activity as a Determinant for Customer Adoption of Social Media Marketing

  1. POLLÁK, František - MARKOVIČ, Peter. Economic Activity as a Determinant for Customer Adoption of Social Media Marketing. - Registrovaný: Scopus. In Sustainability : [International Journal of Environmental, Cultural, Economic and Social Sustainability]. - Basel : MDPI. ISSN 2071-1050, 2021, vol. 13, no. 7, pp. 1-12 online. VEGA 1/0240/20, VEGA 1/0140/21
    Ohlasy:
    [1] EBRAHIMI, Pejman - KHAJEHEIAN, Datis - FEKETE-FARKAS, Maria. A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers' Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude. In INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2021, vol. 18, no. 24, pp. 13276-13276., Registrované v: WOS
Number of the records: 1  

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