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Data-driven Marketing and E-tailing in Retail Management
- MURIN, Viliam. Data-driven Marketing and E-tailing in Retail Management. In EDAMBA 2023 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2024. ISBN 978-80-225-5127-4, pp. 175-186.
Number of the records: 1