Number of the records: 1  

The strategy and tactics of pricing

  1. Title The strategy and tactics of pricing : a guide to growing more profitably
    Author infoThomas T. Nagle, John E. Hogan, Joseph Zale
    Author Nagle Thomas T.
    Co-authors Hogan John E.
    Zale Joseph
    Issue dataAbingdon : Routledge/Taylor & Francis Group , 2016. - 334 s.
    Issue5th ed. , new international edition
    ISBN978-1-292-02323-6
    Document kindhandbooks
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 338.53 - Cenová politika
    Keywords politika cenová * stratégia podniková * tvorba cien * ceny * zisk * hodnota * produkty * odhad hodnoty * komunikácia * rozhodovanie finančné * peniaze * psychológia * segmentácia trhu * štruktúra cien * náklady * analýza finančná * výhody konkurenčné * etika * legislatíva
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number896437

    Call numberLocationSublocationInfo
    896437FPMKnižnica Fakulty podnikového manažmentuIn-Library Use Only

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.