Number of the records: 1
Mercator
Title Mercator : théories et nouvelles pratiques du marketing Author info J. Lendreviev - J. Lévy - D. Lindon Author Lendrevie Jacques Co-authors Lévy Julien Lindon Denis Issue data Paris : DUNOD , 2009. - 1230 s. Issue 9e éd. ISBN 978-2-10-053441-8 Document kind monographs Language French Country of Edition France systematics 339.138 - Marketing Keywords marketing * teória a prax * stratégia marketingová * trh * segmentácia trhu * produkty * komunikácia marketingová * služby * obchod * plánovanie * kontrola podniková Database BOOKS Copy count 2, currently available 1, at library only 1 Call number 841670, 841671
book
Call number Location Sublocation Info 841670 SEK Všeobecná študovňa In-Library Use Only 841671 SEK Sklad knižničného fondu availaible
Number of the records: 1