1. Marketing research
Title | Marketing research |
---|---|
Author info | David A. Aaker, V. Kumar, George S. Day |
Author | Aaker David A. |
Co-authors | Kumar V. |
Day George S. | |
Issue data | Hoboken : John Wiley & Sons, Inc. , 2004. - 774 s. |
Issue | 8. ed. |
ISBN | 0-471-45168-1 |
Document kind | monographs |
Language | English |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum * inteligencia * dáta * analýzy * teória štatistiky * hypotézy * korelácia * regresia * obchod elektronický |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 792408 |