1. Marketing research
| SYS | 0010279 | |
|---|---|---|
| LBL | 01740nam$$2200481$$$450$ | |
| 005 | 20240226124356.9 | |
| 010 | $a 0-13-120264-2 | |
| 100 | $a 20040603d2003łłłłm$$y0sloc0103$$$$ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing research $e online research applications $f Alvin C. Burns, Ronald F. Bush |
| 205 | $a 4th ed. | |
| 210 | $a Upper Saddle River, N.J. $c Prentice Hall $d 2003 | |
| 215 | $a xxi, 699 s. $e 1 CD-ROM | |
| 610 | 1- | $9 eu_un_auth*h0004952 $a prieskum trhu |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0006187 $a systémy informačné |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
| 610 | 1- | $9 eu_un_auth*h0006599 $a trh |
| 610 | 1- | $9 eu_un_auth*h0007453 $a zber dát |
| 610 | 1- | $9 eu_un_auth*h0002460 $a informácie |
| 610 | 1- | $9 eu_un_auth*h0006428 $a techniky výskumné |
| 675 | $a 339.13 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000179 $x Trh všeobecne. Analýza trhu | |
| 700 | -1 | $3 eu_un_auth*0002745 $a Burns $b Alvin C. $4 070 |
| 701 | -1 | $3 eu_un_auth*0002892 $a Bush $b Ronald F. $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20040603 $g AACR2 |