1. Marketing research
Title | Marketing research : methodological foundations |
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Author info | Gilbert A. Churchill, Jr. and Dawn Iacobucci |
Author | Churchill Gilbert A. Jr. |
Co-authors | Iacobucci Dawn |
Issue data | [S.l.] : South-Western Publ. Co. , 2002. - xxvi, 1006 s. |
Issue | 8th ed. |
ISBN | 0-030-33101-3 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.13 - Trh všeobecne. Analýza trhu |
Keywords | prieskum trhu * zber dát * analýza trhu * analýzy * trh * spracovanie dát |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 791938 |