1. Strategic marketing for nonprofit organizations
Title | Strategic marketing for nonprofit organizations |
---|---|
Author info | Alan R. Andreasen, Philip Kotler |
Author | Andreasen Alan R. |
Co-authors | Kotler Philip |
Issue data | Upper Saddle River : Pearson/Prentice Hall , 2003. - 536 s. |
Issue | 6th ed. |
ISBN | 0-13-122792-0 (pbk) , 0-13-041977-X (hbk) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing strategický * organizácie neziskové * plánovanie strategické * zdroje ľudské * marketing mix * komunikácia marketingová |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 800147, 810846 |