1. Relationship marketing management
Title | Relationship marketing management |
---|---|
Author info | Edward Little and Ebi Marandi |
Author | Little Edward |
Co-authors | Marandi Ebi |
Issue data | London : Thomson Learning , 2003, dotlač 2005. - 236 s. |
ISBN | 1-86152-931-7 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * trh spotrebiteľský * marketing mix * kvalita * záväzky * štúdie pracovné * plánovanie * analýzy * portfólio * zákazníci * audit * programy riadiace * stratégia marketingová * marketing interný * služby * etika * účty * vzťahy trhové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 804669 |