1. Consumer behavior
Title | Consumer behavior |
---|---|
Author info | Roger D. Blackwell, Paul W. Miniard, James F. Engel |
Author | Blackwell Roger D. |
Co-authors | Miniard Paul W. |
Engel James F. | |
Issue data | Mason : Thomson/South-Western , 2006. - 790 s. |
Issue | 10th ed. , International Student Edition |
ISBN | 978-0-324-27197-3 , 0-324-27197-2 , 978-0-324-37832-0 (vzadu na obale) , 0-324-37832-7 (vzadu na obale) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | spotrebitelia * správanie spotrebiteľa * stratégia marketingová * rozhodovanie * nákup * motivácia * osobnosť * demografia * psychológia * prostredie životné * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 811762 |