1. Public relations - prostriedok zvyšovania konkurencieschopnosti vysokých škôl
Title | Public relations - prostriedok zvyšovania konkurencieschopnosti vysokých škôl |
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Author info | Lenka Dubovická |
Author | Dubovická Lenka EUBPHFKMA - Katedra manažmentu PHF |
Source document | International scientific herald : problems of formation of qualification systems and modern tendencies of developing professional competence of specialists: national and European measurement : collection of scientific articles on the materials of the 17th international scientific-practical conference : november 18-21, 2008 Uzhhorod (Ukraine) - Snina (Slovakia). S. 272-278. - Užhorod : Lira, 2009. ISBN 978-966-2075-02-1 |
Document kind | schedule of articles from year books |
Language | Slovak |
Country of Edition | Ukraine |
systematics | 659.4 - Práca s verejnosťou. Public relations |
Keywords | práca s verejnosťou * školy vysoké |
Annotation | Public relations a vysoké školy. Ciele public relations, záujmové a cieľové skupiny. Vymedzenie prostriedkov public relations. Rámcový postup implementácie public relations na vysokej škole. |
Public work category | Reports at international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E09 00973-001, PHF - Archív EPC, kópia plného textu |