1. Public relations - prostriedok zvyšovania konkurencieschopnosti vysokých škôl
| Title | Public relations - prostriedok zvyšovania konkurencieschopnosti vysokých škôl |
|---|---|
| Author info | Lenka Dubovická |
| Author | Dubovická Lenka EUBPHFKMA - Katedra manažmentu PHF |
| Source document | International scientific herald : problems of formation of qualification systems and modern tendencies of developing professional competence of specialists: national and European measurement : collection of scientific articles on the materials of the 17th international scientific-practical conference : november 18-21, 2008 Uzhhorod (Ukraine) - Snina (Slovakia). S. 272-278. - Užhorod : Lira, 2009. ISBN 978-966-2075-02-1 |
| Document kind | schedule of articles from year books |
| Language | Slovak |
| Country of Edition | Ukraine |
| systematics | 659.4 - Práca s verejnosťou. Public relations |
| Keywords | práca s verejnosťou * školy vysoké |
| Annotation | Public relations a vysoké školy. Ciele public relations, záujmové a cieľové skupiny. Vymedzenie prostriedkov public relations. Rámcový postup implementácie public relations na vysokej škole. |
| Public work category | Reports at international scientific conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E09 00973-001, PHF - Archív EPC, kópia plného textu |