1. Analýza image faktorov - predpoklad konkurenčnej výhody v maloobchode
Title | Analýza image faktorov - predpoklad konkurenčnej výhody v maloobchode |
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Translation | Image factors analysis - the condition of competitive advantage in retail business |
Author info | Vanda Lieskovská |
Author | Lieskovská Vanda EUBPHFKMR - Katedra marketingu a obchodu PHF |
Source document | Business development in theory and practice : proceedings of the international conference, Cheb, 26th-28th may 1997, II part. S. 256-262. - Plzeň : University of west Bohemia, 1997. ISBN 80-7082-326-7 |
Document kind | schedule of articles from year books |
Language | Slovak |
Country of Edition | Czech Republic |
Public work category | Reports at international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
References | (1) - BOOKS |
No. of Archival Copy | E00 00654-001, PHF - Archív EPC, kópia plného textu |