1. Handbook of pricing research in marketing
Title | Handbook of pricing research in marketing |
---|---|
Author info | edited by Vithala R. Rao |
Another authors | Rao Vithala R. (Editor) |
Issue data | Cheltenham : Edward Elgar , 2009. - 593 s. |
ISBN | 978-1-84720-240-6 |
Document kind | handbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 338.5 - Ceny. Tvorba cien. Druhy cien |
Keywords | ceny * marketing * výskum marketingový * modely štruktúrne * modely cenové * marketing mix |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 836746 |