1. Efficient consumer response
Title | Efficient consumer response : supply chain management (SCM), category management (CM) und Radiofrequenz-Identifikation (RFID) als neue Strategieansätze |
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Author info | Dirk Seifert |
Author | Seifert Dirk |
Issue data | München : Rainer Hampp Verlag , 2006. - 483 s. |
Issue | 4. erw. Aufl. |
Edition | Hamburger Schriften zur Marketingforschung , Band 14 |
ISBN | 3-86618-052-7 |
ISSN | 1430-5429 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | obchod * priemysel spotrebný * manažment strategický * koncepcie * konkurencia * marketing * spotrebitelia * ponuka |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 838180 |