1. Kellog on branding
Title | Kellog on branding : the marketing faculty of the Kellogg School of Management |
---|---|
Author info | edited by: Alice M. Tybout and Tim Calkins, foreword by: Philip Kotler |
Another authors | Tybout Alice M. (Editor) |
Calkins Tim (Editor) | |
Issue data | Hoboken : Wiley , 2005. - 334 s. |
ISBN | 0-471-69016-3 , 978-0-471-69016-0 |
Document kind | miscellanea |
Language | English |
Country of Edition | United States of America |
systematics | 620.2 - Náuka o tovare. Tovaroznalectvo |
Keywords | značky výrobné * produkty * tovar * marketing * manažment * kultúra podniková * stratégia podnikateľská * značky kvality |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 843414 |