1. Media strategies for marketing places in crisis
Title | Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations |
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Author info | Eli Avraham and Eran Ketter |
Author | Avraham Eli |
Co-authors | Ketter Eran |
Issue data | Oxford : Elsevier Butterworth-Heinemann , 2008. - 218 s. |
Edition | Marketing |
ISBN | 978-0-7506-8452-1 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | mestá * kraje * regióny * imidž * kríza * pohromy živelné * úpadok hospodársky * úpadok sociálny * turistika * oživenie * médiá * reklama * štúdie prípadové * správanie spotrebiteľa * manažment * marketing * stratégia marketingová * teória a prax |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 844958, 845618 |