1. Grundlagen Marketing
Title | Grundlagen Marketing : von der Vermarktungsidee zum Marketingkonzept |
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Author info | Hans-Dieter Zollondz |
Author | Zollondz Hans-Dieter |
Issue data | Berlin : Cornelsen Verlag , 2008. - 127 s. |
Issue | 4. Aufl. |
Edition | Pocket business |
ISBN | 978-3-589-23407-3 |
Document kind | príručky praktické |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * pojmy * koncepcie * výskum trhu * stratégia marketingová * zákazníci * marketing manažment |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 844992 |