1. Marketingová komunikace
Title | Marketingová komunikace : jak komunikovat na našem trhu |
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Author info | Miroslav Karlíček, Petr Král |
Author | Karlíček Miroslav |
Co-authors | Král Petr |
Issue data | Praha : Grada Publishing , 2011. - 213 s. |
ISBN | 978-80-247-3541-2 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | komunikácia marketingová * trh vnútorný * reklama * kampane reklamné * podpora predaja * práca s verejnosťou * mix komunikačný * predaj * event marketing |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 853076, 853079 |