1. Wiley international encyclopedia of marketing
Title | Wiley international encyclopedia of marketing . Volume 1. Marketing strategy |
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Author info | edited by: Robert A. Peterson and Roger A. Kerin |
Another authors | Peterson Robert A. (Editor) |
Kerin Roger A. (Editor) | |
Issue data | Chichester : Wiley , 2011. - 239 s. |
ISBN | 978-1-405-16178-7 |
Document kind | encyklopédie |
Language | English |
Country of Edition | Great Britain |
systematics | 03 - Všeobecné encyklopédie |
Keywords | marketing strategický * pojmy * terminológia |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 854318, 854319 |