1. Conceptualizing the brand as the value: approaches and methods to its valuation
Title | Conceptualizing the brand as the value: approaches and methods to its valuation |
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Author info | Lenka Pčolinská |
Author | Pčolinská Lenka EUBPHFKMR - Katedra marketingu a obchodu PHF |
Source document | Marketing inspirations. Roč. 4, č. 1 (2009) s. 30-35. - Bratislava : Univerzita Komenského v Bratislave, 2009. ISSN 1336-796X |
Document kind | schedule of articles from periodics |
Language | English |
Country of Edition | Slovak Republic |
Public work category | Scientific titles in home not carented magazines and other year-books |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E09 01940-001, kópia plného textu |