1. Considering brand share on the profit in financial expression and re-branding decisions
Title | Considering brand share on the profit in financial expression and re-branding decisions |
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Author info | Lenka Pčolinská |
Author | Pčolinská Lenka EUBPHFKMR - Katedra marketingu a obchodu PHF |
Source document | SEMAFOR '09 - Slovenská ekonomika, mýty a fakty o realite : zborník príspevkov z medzinárodnej vedeckej konferencie : Michalovce, 17.-18.9.2009. S. 651-663. - Košice : Vydavateľstvo EKONÓM, 2009. ISBN 978-80-225-2841-2 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
Public work category | Reports at home scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E09 01941-001, kópia plného textu |