1. Marketing sensoriel
Title | Marketing sensoriel : une démarche globale pour les produits et les services |
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Author info | Agnès Giboreau, Laurence Body |
Author | Giboreau Agnès |
Co-authors | Body Laurence |
Issue data | Paris : Vuibert , 2012. - xiv, 240 s. |
Issue | 2. éd. |
ISBN | 978-2-7117-6842-4 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing * produkty * služby * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 869101 |