1. Current challenges of marketing and their application in practice
| Title | Current challenges of marketing and their application in practice [elektronický zdroj] : [proceedings of] scientific articles |
|---|---|
| Author info | collective of authors, reviewed by Gabriela Pajtinková - Bartáková, Jan Koudelka |
| Another authors | Pajtinková - Bartáková Gabriela (Recenzent) |
| Koudelka Jan (Recenzent) | |
| Corporation | Vysoká škola ekonomická v Praze . Podnikohospodářská fakulta |
| Ekonomická univerzita v Bratislave . Obchodná fakulta | |
| Issue data | Bratislava : Publishing house EKONÓM , 2013. - CD-ROM [210 s.] |
| ISBN | 978-80-225-3632-5 |
| Document kind | miscellanea |
| Language | English |
| Country of Edition | Slovak Republic |
| systematics | 339.138 - Marketing |
| Keywords | marketing * marketing manažment * správanie spotrebiteľa * marketing politický * zodpovednosť podniku spoločenská |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| References | (17) - PUBLIKAČNÁ ČINNOSŤ |
| Call number | 869344 |
| No. of Archival Copy | E13 00424-001, dokument vo fonde SEK |