1. Store atmosphere in retail and its influence on consumer behaviour
| Title | Store atmosphere in retail and its influence on consumer behaviour | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Author info | Lucia Folvarčíková, Róbert Rehák | ||||||||
| Author | Folvarčíková Lucia EUBOBFKMA - Katedra marketingu OBF | ||||||||
| Co-authors | Rehák Róbert EUBOBFKMA - Katedra marketingu OBF | ||||||||
| Source document | Current challenges of marketing and their application in practice : [proceedings of] scientific articles. S. 26-31. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5 | ||||||||
| Document kind | schedule of articles from year books | ||||||||
| Language | English | ||||||||
| Country of Edition | Slovak Republic | ||||||||
| systematics | 366 - Spotrebiteľ a jeho problémy | ||||||||
| Keywords | spotrebitelia * správanie spotrebiteľa * maloobchod * obchod * predajne * modely | ||||||||
| Public work category | Scientific titles in home noticed scientific year-books (not conference) | ||||||||
| Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
| No. of Archival Copy | E13 00424-004, originál dokumentu | ||||||||
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