1. Marketing management
Title | Marketing management |
---|---|
Author info | Philip Kotler, Kevin Lane Keller, překlad: Tomáš Juppa, Josef Machek |
Author | Kotler Philip |
Co-authors | Keller Kevin Lane |
Another authors | Juppa Tomáš (Translator) |
Machek Josef (Translator) | |
Issue data | Praha : Grada Publishing , 2013. - 814 s. |
Issue | 14. vyd. |
ISBN | 978-80-247-4150-5 |
Document kind | textbooks |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * výskum marketingový * značky výrobné * značky výrobkov * komunikácia marketingová * reklama * stratégia marketingová |
Database | BOOKS |
Copy count | 8, currently available 2, at library only 4 |
Call number | 873150, 873155, 873156, 877861, 887958, 903169, 903970, 915689 |