1. Marketing management
Title | Marketing management |
---|---|
Author info | Philip Kotler, Kevin Keller, Delphine Manceau |
Author | Kotler Philip |
Co-authors | Keller Kevin |
Manceau Delphine | |
Issue data | Paris : Pearson Education , 2013. - xl, 841 s. + príl. |
Issue | 14. éd. |
Edition | Apprendre toujours |
ISBN | 978-2-7440-7623-7 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * trh * zákazníci * stratégia marketingová * značky * distribúcia * komunikácia marketingová |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 874563 |