1. Marketing strategy & competitive positioning
Title | Marketing strategy & competitive positioning |
---|---|
Author info | Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud |
Author | Hooley Graham J. |
Co-authors | Piercy Nigel F. |
Nicoulaud Brigitte | |
Issue data | Harlow : Financial Times/Prentice Hall , 2012. - xv, 578 s. |
Issue | 5th ed. |
ISBN | 978-0-273-74093-3 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | stratégia marketingová * marketing manažment * plánovanie strategické * analýza trhu * zákazníci * segmentácia trhu * marketing mix * zodpovednosť podniku spoločenská |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 876951 |