1. Product strategy and management
Title | Product strategy and management |
---|---|
Author info | Michael Baker and Susan Hart |
Author | Baker Michael |
Co-authors | Hart Susan |
Issue data | Harlow : FT Prentice Hall/Pearson Education , 2007. - xviii, 541 s. |
Issue | 2nd ed. |
ISBN | 978-0-273-69450-2 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | manažment * stratégia podnikateľská * produkty * konkurencia * cyklus výrobku životný * správanie spotrebiteľa |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 882415 |