1. Sport marketing
Title | Sport marketing |
---|---|
Author info | Bernard J. Mullin, Stephen Hardy, William A. Sutton |
Author | Mullin Bernard J. |
Co-authors | Hardy Stephen |
Sutton William A. | |
Issue data | Champaign : Human Kinetics , 2014. - 483 s. |
Issue | 4th ed. |
ISBN | 978-1-4504-2498-1 , 1-4504-2498-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * šport * hry * marketing strategický * manažment * spotrebitelia * výskum trhu * segmentácia trhu * produkty * značky * médiá * sponzorovanie |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 884948 |