1. Sport marketing
| SYS | 0205316 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240306140439.5 | |
| 010 | $a 978-1-4504-2498-1 | |
| 010 | $a 1-4504-2498-8 | |
| 100 | $a 20150710d2014łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Sport marketing $f Bernard J. Mullin, Stephen Hardy, William A. Sutton |
| 205 | $a 4th ed. | |
| 210 | $a Champaign $c Human Kinetics $d 2014 | |
| 215 | $a 483 s. | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0006278 $a šport |
| 610 | 1- | $9 eu_un_auth*h0002377 $a hry |
| 610 | 1- | $9 eu_un_auth*h0003228 $a marketing strategický |
| 610 | 1- | $9 eu_un_auth*h0003188 $a manažment |
| 610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
| 610 | 1- | $9 eu_un_auth*h0007199 $a výskum trhu |
| 610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
| 610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
| 610 | 1- | $9 eu_un_auth*0053088 $a značky |
| 610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
| 610 | 1- | $9 eu_un_auth*h0005873 $a sponzorovanie |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0060333 $a Mullin $b Bernard J. $4 070 |
| 701 | -1 | $3 eu_un_auth*0060495 $a Hardy $b Stephen $4 070 |
| 701 | -1 | $3 eu_un_auth*0060496 $a Sutton $b William A. $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20150710 $g AACR2 |